About

Nikita Khare is an experienced Social Media Marketing & Communications Specialist with over 5 years of experience working in various industries such as IT, Fintech, Real-estate, Pharmaceuticals, Waste Management, Retail, FMCG & Construction. She is skilled in Corporate (Internal & External) Communications, Content Writing, Media & Vendor Management. Nikita is a certified media and communication professional from IIM Calcutta in social media & digital marketing strategy. Currently, Nikita is working as a Social Media Manager at highiq.ai where she contributes to marketing strategy by leveraging social media to identify and acquire customers. She provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Nikita also monitors SEO and user engagement and suggests content optimization. She develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources. Nikita maintains research database by identifying and assembling marketing information. She completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results. Nikita also maintains social media marketing staff by recruiting, selecting, orienting, and training employees. She manages a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. In the past, Nikita has worked with companies like invesco and ramky estates farms ltd. At invesco, she launched social media & employee campaigns and strategies, ensured brand consistency in marketing and social media collaterals, collected customer data and analyzed the information to create comprehensive reports and improve future marketing strategies and campaigns. At ramky estates farms ltd, Nikita boosted marketing with online and offline marketing collaterals, fostered collaborative relationships with teams including media, design, marketing, sales, and customer service to ensure brand consistency, communicated with followers and leads, maximized company’s social media presence, and introduced editorial calendars and syndicate schedules. Nikita holds a Bachelor of Engineering (BEng) in Electronics and Communication from rgpv and completed her High School from CENTRAL INDIA ACADEMY. Her tech stack includes AI, Research Scientist, and Web. Nikita has a total relevant experience of 7.52 years.