About

Nitheesh Immadi is a highly skilled Product and Business Analytics professional with over 3.69 years of relevant experience. He currently works at Vedantu as a Product | Analytics | Strategy professional, where he is responsible for hypothesis testing to formulate product goals, KPI metrics design, designing A/B experiments, business intelligence, and analytics solutioning. He also leads a 4-member analytics team and presents high-level analytics for weekly CXO reviews on retention metrics/projects. Nitheesh has expertise in user journey analytics, where he has a deeper understanding of user engagement behaviors and provides recommendations to improve paid user engagement. He has also conducted feature analysis and provided suggestions for low in-class engagement, leading to a 12% increase in classroom participation. Nitheesh has also identified leading factors explaining 75% customer churn through retention attribution. In his past roles, Nitheesh served as a Sr. Data Scientist at NeenOpal, where he was responsible for delivering optimization projects on consumer retail, banking, and manufacturing use cases. He also worked as an Analytics Consultant at Catalyst Management Services, where he delivered quantitative analysis and recommendations on next best actions for large-scale micro-economic and research projects. Nitheesh has a Post Graduate Diploma in Management from the Institute of Rural Management Anand, a Post Graduate Diploma in Data Science from IIIT Bangalore, a CFA Level-1 certification, and a Bachelor of Technology in Information Technology from JNTU. He is proficient in SQL, Python, Excel, Tableau, Apache Airflow, Bitbucket, Miro, and Confluence, and has expertise in research scientist, data scientist, machine learning, and integration. Nitheesh's experience and skills make him a valuable asset to any organization looking for a product and business analytics professional.