About

Nitika Singh is a highly skilled Senior Product Manager at Schneider Electric with over 8 years of experience in new product development, product life cycle management, P&L management, GTM strategy, cross-functional team management, and business excellence. She is a detail-oriented, analytical, and highly flexible professional who enjoys digging into customer problems and solving them by developing and launching innovative products. Nitika puts the customer at the center of all that she does and enjoys meeting new people to hear new perspectives. She closely tracks industry trends and changing consumer preferences amidst a fast-paced environment. Regular market visits, competition benchmarking, need gap analysis, and accordingly developing and launching new products are some of her specialties. Nitika has strong business judgment with a track record of successfully launching new products. She is constantly learning because she never settles. Outside work, Nitika is an avid dancer and loves playing sports. She has represented Rajasthan in National Track Cycling Competition and loves trekking. Nitika has completed the Everest Base Camp successfully. Nitika's past experiences include working as a Product Category Manager at Duroflex, where she was responsible for devising and executing a short-term and long-term plan for category growth and expansion to achieve annual revenue target and gross margins. She was also accountable for driving trade business, deploying category-wide pricing strategies, and strategic vendor management. As a Product Manager at Stovekraft, Nitika spearheaded the INR 40+ Cr Pigeon Chimney and Hobs Category. She was accountable for introducing new products to the market, owning the complete product life cycle, ensuring category profitability, facilitating inventory turnover and product availability, determining product pricing across different sales channels, and strategic vendor management. Nitika holds a Master of Business Administration (MBA) degree from MICA and a Bachelor of Technology (B.Tech.) degree in Electrical, Electronics and Communications Engineering from Nirma University, Ahmedabad, Gujarat, India. She is proficient in product management and research science.