About

Nitin Bhadauria is a seasoned business leader with a passion for building successful Go-to-Market (GTM) engines. He has almost 9 years of experience in the Indian SaaS startup space and firmly believes that India has the potential to produce multiple billion-dollar SaaS companies. Nitin is currently the Co-Founder of Lucidity, a cloud storage company that enables the highest performance at the lowest possible cost with zero human effort. Nitin's previous experience includes heading Inside Sales at Tracxn, a startup research platform used by venture capitalists, M&A, and corporate innovation departments for scouting, diligence, and market tracking purposes. At Tracxn, Nitin designed the sales engine from scratch, managing a team of 80+ selling globally to 30+ countries, including the US, Europe, and SEA. He also designed an automated outbound engine that delivered a 50:1 conversion rate, and a hiring and scaling team playbook that predictably scaled the team from 10 to 80 members in just six months. Before Tracxn, Nitin co-founded Fungru, a customer experience management SaaS solution for hospitals and hotels. He handled product management, sales and marketing, and investor relations for the company, successfully scaling the product to 30+ hotels and hospitals, including Cloudnine and Embassy Group. Nitin evaluated different sales channels to grow the business, such as online cold calling, partnerships, and conferences, and invested heavily in content marketing to generate online leads. Nitin holds a PGDM (MBA) from the Indian Institute of Management Bangalore, an MBA from HEC Paris, and a Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from Motilal Nehru National Institute of Technology. He has a tech stack that includes infrastructure, research scientist, and product manager skills, and has 12.79 years of relevant experience. Nitin is open to sharing his experience with founders who need ideas to scale their GTM. He can be reached at nitin.sb24@gmail.com.