About

Nitisha Baruah is an accomplished Assistant Manager Marketing with over 7 years of experience in the healthcare industry. Currently working with HealthCare at HOME, India, Nitisha has successfully conceptualized and executed consumer, corporate, and influencer facing marketing campaigns to drive engagement. She has also enhanced the ICU and step-down product with the creation of case studies, print collateral, product demo videos, video testimonials, completed with strict marketing budget. Nitisha has supported the sales channel to enhance revenue goals achievement with collateral and lead generation campaigns. She achieved 100% recall, 90% liked campaign and 67% likely to recommend services post nurse campaign. Nitisha has also led marketing cost-reduction initiatives resulting in ~INR 3,00,000/- less spent quarterly through cross-sell. Nitisha has previously worked with Digital School of Internet Marketing (DSIM) as a Trainee, where she provided practical hands-on training in Digital Marketing Management Courses. She has also worked with IBM as an Associate Consultant, where she strategized process improvement techniques for better resource planning, time estimating, cost estimating, managing risks and issues. Nitisha holds a Post Graduate Diploma in Management (PGDM) from the Indian Institute of Management, Calcutta, with a specialization in Marketing. She also holds a Bachelor of Technology (B.Tech.) in Electrical, Electronics and Communications Engineering from the National Institute of Technology, Silchar. Nitisha completed her schooling from Delhi Public School, Duliajan. Nitisha's tech stack includes Search and Mobile, and she has relevant experience of 7.45 years. With her extensive experience in healthcare marketing, Nitisha has developed a deep understanding of the industry and has successfully executed campaigns that have driven engagement and revenue growth.