About

Nivedita Kumar is a highly accomplished business professional with over 8 years of experience in the e-commerce industry. She is currently working as a Senior Program Manager at Swiggy, where she is responsible for building products that solve hyperlocal delivery and growth challenges for small, medium, and large-scale B2B2C businesses. Nivedita is also leading the development of the business model for intra-city hyperlocal delivery through market research, analytics, competition benchmarking, and operational efficiency improvements. Throughout her career, Nivedita has collaborated with cross-functional teams, including product, marketing, legal, customer support, and operations, to scale C2C intra-city hyperlocal business across India. She has also been responsible for capacity planning and building operational SOPs alongside CRM products that helped reduce overheads by 75%. Prior to her current role, Nivedita worked as a Program Manager and Senior Area Sales Manager at Swiggy, where she engaged and negotiated with the C-suite of global restaurant chains, scaled 4000+ outlets across 200 cities, and devised strategic business plans and marketing campaigns that reduced brands' marketing spends by 27% and increased top-line growth by 47% year on year. She also collaborated with global restaurant chains to introduce new brands catering to the Indian food palette to bridge consumer supply-demand gaps. Nivedita holds an Engineer's Degree in Electrical, Electronics, and Communications Engineering from Manipal Institute of Technology and is currently pursuing an MBA in Management Science (STEM) from the University of Washington's Foster School of Business. She is also a Research Scientist with expertise in data analysis and analytical data dashboard building. Overall, Nivedita is a strategic thinker with a proven track record of delivering results in highly competitive and dynamic business environments. She is passionate about creating innovative solutions that drive business growth and customer satisfaction.