About

Olivia Cabello is a highly skilled Digital Strategist with over 5 years of relevant experience. Currently, she is working with MediaMonks as a Digital Strategist, where she closely collaborates with lead strategists, producers, and creatives to define a strategic direction for digital campaigns. Olivia's role also includes conducting audience and market research to ensure that the campaigns are effective and engaging. Prior to her current role, Olivia worked as a UX Generalist with MediaMonks, where she worked with the UX strategy team to facilitate UX research for platforms projects. She also provided UX recommendations for AR projects. Before joining MediaMonks, Olivia worked with The Economist as a Media Lab Fellow - UX Design/Research. In this role, she worked closely with product teams, journalists, and editors to evaluate The Economist's audio strategy and products. Her goal was to produce prototypes that would improve the customer journey and user experience, both on and off the platform. Olivia holds a Master of Science (M.S.) degree in Integrated Digital Media from New York University, which she obtained in 2018. She also has a Bachelor of Science (B.S.) degree in Mathematics/Computer Science, with a minor in Psychology, from Tulane University, which she obtained in 2012. In addition to her academic qualifications and professional experience, Olivia has a strong tech stack that includes research scientist and designer skills. She is highly motivated, detail-oriented, and has a passion for creating engaging digital campaigns that meet the needs of her clients. Olivia is a team player who works well under pressure and is always willing to go the extra mile to ensure that her clients are satisfied with the results.