About

Omkar Darekar is a highly skilled Senior Manager at Porter, where he spearheads acquisition efforts for the company. With over 7 years of relevant experience, Omkar has developed a deep understanding of the product consumer lifecycle and has successfully addressed pain points to ensure a seamless transition between stages. Prior to joining Porter, Omkar worked as a Manager at the same company, where he gained valuable experience in product marketing. He also served as a Product Marketing Manager at ListUp, where he defined USPs, marketing objectives, and KPIs, and planned and executed campaigns. Omkar was responsible for creating, updating, and prioritizing the product backlog with collaboration from all stakeholders. He also ideated, prototyped, and implemented the Bidding Flow for ListUp, and automated the Ads bidding process using Google Adwords Script. Omkar has a Bachelor's Degree in Computer Science Engineering from the Indian Institute of Information Technology, Design and Manufacturing, Jabalpur, and a High School degree in Computer Science from Ramnarain Ruia College in Mumbai. He has leveraged his education and experience to lead the design and development of the ListUp website for both the buy and sell-side, reducing sell leads cost drastically (by 400%) and ensuring seamless product discovery. Omkar is a strategic thinker who formulates marketing communication strategies based on core selling points, price benchmarking, competitor analysis, and business goals. He has ensured user retention through in-app notifications, SMS, emails, and dynamic re-marketing. Omkar has also implemented Feed Algorithm, Chat Suggestions, and Product Expiry Policy in ListUp 1.0. Overall, Omkar Darekar is a highly accomplished professional with a proven track record of success in product marketing and acquisition. He is a valuable asset to any organization looking to drive growth and increase revenue.