About

P G is an experienced marketing professional with over 12 years of experience in marketing automation, analytics, and digital marketing. Currently serving as the Associate Director of Marketing Automation at Whatfix, P G has a proven track record of driving lead generation efforts and optimizing marketing campaigns to improve lead pipeline and revenue. In P G's previous role as the Marketing Automation and Analytics Lead at Thoughtworks UK, they were responsible for managing and owning all lead generation efforts using marketing tools such as Salesforce.com. P G adopted best practices for responsible subscription management, segmentation, and demonstrated progress through database reports. They also monitored and managed lead progression through the sales funnel, helping to define and build a clear lead management process between marketing and sales. P G partnered with sales to ensure smooth lead flow and management and created, executed, and tracked ABM campaigns while continually monitoring and measuring account performance. P G has also worked as a Digital Marketing Manager at Pronto Networks, where they developed and implemented inbound and outbound marketing strategies to acquire new retail clients for Wavespot, a new CRM tool developed by Pronto exclusively for SMBs. P G set up and maintained lead nurturing campaigns on Pardot for the US market and closely monitored and followed up with interested clients. They also managed a team of seven marketing analysts and guided them towards achieving business goals. P G holds an MBA in Marketing and Information Systems from Bangalore University and a Bachelor's degree in Information Technology from Vignan Institute of Information Technology. P G is proficient in Salesforce and has experience working with other marketing automation tools. They are also skilled in social media marketing, SEO, and SEM activities. Overall, P G is a results-driven marketing professional with a passion for driving growth and revenue through effective marketing strategies and campaigns.