About

Paulina R. is a proactive and curious Marketing Delivery Manager at QuestionPro with over 7 years of solid professional experience in market research, marketing, customer service, sales, and copywriting. She holds a bachelor's degree in Communication and a specialization in Management in Advertising and Corporate Communication, and a master's degree in Digital Marketing from the University of Southampton. Paulina is a huge fan of video games, and her dissertation topic researched the customer's perceived value in purchase and advocacy intentions in mobile games. She is fluent in Spanish, English, and currently learning French. Paulina's soft skills and abilities involve proactivity, leadership, teamwork, and critical thinking. As a Marketing Delivery Manager at QuestionPro, Paulina is responsible for supporting the product head in the strategy and execution of marketing campaigns. Her main responsibilities include implementing SEO and SEM, writing clear, attractive copy for inbound and outbound campaigns, editing and proofreading copy as needed, demanding content generation, outlining and program marketing automation campaigns, collaborating with Sales and Product, conducting market research to be informed of competitors, brainstorming and developing ideas for creative marketing campaigns, planning and executing initiatives to reach the target audience through appropriate channels, owning monthly reporting on KPIs and presenting analysis against overall goals, undertaking individual tasks of a marketing plan, organizing and supporting webinars, live shows, online conferences, and clubhouse events, understanding project requirements to further execution, and building web pages with HTML and landing pages with Hubspot. Paulina's past work experience includes working as a Peer Advisor at the University of Southampton Business School and an Assistant Research Manager at Wessex Institute. She has also completed a Bachelor's degree from Centro Educativo Piaget and Lampeter Strasburg High School. Paulina's tech stack includes Research Scientist, Web, Mobile, and Spark. She has relevant experience of 4.19 years. She likes to think of herself as an enthusiast, passionate, solution-oriented, autodidact, and a constant pursuer of personal and professional growth. Paulina truly believes that with the right attitude, everything is possible.