About

Pavithra Murugarajan is a Marketing Manager at Apptio, with 3.68 years of relevant experience in digital marketing. She believes that one can become the person they want to be and her journey as a digital marketer started two years ago. She has worked with clients from various fields of work, including lifestyle, communication development, social media copy, articles, and blogs on small and medium businesses along with technical writing on the niche of SaaS. Currently, she works as a brand strategist for her own and other small businesses. Pavithra is open to freelance content writing projects, website content (SEO optimized), contract-based writing, social media content, articles and guest blogging, LinkedIn marketing, personal branding, and cover stories. She can be reached on email at priyamurgarajan@gmail.com. Apart from work, Pavithra has a craze for thriller books and herb plants. She is brought up in the Nilgiris and loves the place. She married a tech-geek and loves traveling and exploring new places. Pavithra has a Master of Business Administration (MBA) degree in Operations Management & Analytics from Kumaraguru College of Technology, completed in 2018. She also has a Bachelor of Technology - BTech degree in Information Technology from Anna University, completed in 2015, and a Higher Secondary degree in Computer Science from St. Joseph's Convent, Coonoor, completed in 2011. Prior to her current role, Pavithra worked as a Freelance Writer and a Customer Success Specialist at Buyerforesight. She is currently a Contributing Writer at Small Enterprise India. Apptio, her current company, is an all-in-one solution for businesses looking to optimize their IT budgeting, forecasting, and financial analyses.