About

Payaswini Neravanda is a performance-driven Marketing Specialist with over 7 years of experience in the field of marketing. Currently, she is associated with al rashid group as a Marketing Specialist. She is responsible for monitoring and analyzing the trends for the group’s Loyalty Programme - Shukran - one of the oldest and biggest loyalty programmes of the Gulf. Payaswini has excellent experience in designing, creating, and delivering digital media marketing campaigns to enhance brand equity. She specializes in Social Media Advertising, Customer Value Management, Client Relation Management, Customer Acquisition, Content Writing, Reporting & Presentation, and People Management. Payaswini holds WES Verified International Academic Qualifications with an IELTS Band Score of 8. She completed her Master of Business Administration (MBA) in Human Resources Management & Marketing from SDM College of Business Management in 2016. Prior to this, she completed her Bachelor of Engineering (BE) in Electronics and Communications Engineering from N M A M Institute of Technology, NITTE in 2006. Before joining al rashid group, Payaswini worked as a Vendor Success Manager and Digital Marketing Specialist at wafiapps.com. She has gained valuable experience in these roles, which has helped her become a successful Marketing Specialist today. Payaswini is a proactive and result-oriented individual who is always eager to learn and grow. She is passionate about her work and strives to achieve excellence in everything she does. Her strong analytical and problem-solving skills, coupled with her ability to work well under pressure, make her an asset to any organization.