About

Phaneendra M is an innovative Lead UI/UX Designer with a strong focus on User Centered Design. With over 11 years of relevant experience, he is experienced in design, development, and execution of usability strategies for software, web, and mobile applications. He is currently working as a Lead UI/UX Designer at C-Square Info Solutions Pvt Ltd, a Reliance Group of Company. Phaneendra's skill set includes user research, information architecture, UX & Interaction design, and usability analysis. He is experienced in conducting user interviews, contextual interviews, focus groups, and quantitative and qualitative data analysis. He is skilled in navigation design, card sorting, information prioritization, sitemap creation, and creating sketches, personas, scenarios, wireframes, interactive prototypes, and mock-ups. He has conducted evaluations of software applications and web applications across various devices through methods like heuristic evaluation, usability reviews based on guidelines and design principles. Phaneendra's technical skills include proficiency in design tools like Photoshop, Illustrator, Balsamiq, Adobe XD, Sketch, AxureRP, Adobe After Effects, and more. He is also proficient in programming languages like HTML, CSS, Java, and SQL, and database tools like Oracle and MySQL. He is well-versed in methodologies like Agile, V-Model, and Waterfall. Phaneendra has previously worked as a Senior UI/UX Designer at Aeione, where he worked on product engaging, CosmicEye, OnePageSpotLight & Spykke. He has also worked as a Sr.UI/UX Designer at Jio, where he worked with the 'Next Million Users' group and focused on product offerings like Jio Voice Assistant for Jio Phone/KaiOS, Jio Animation, JioTV, Jio set of box, Jio Table, and more. He has worked in the core segments of IoT, OS, Services, and Entertainment platforms. Phaneendra holds a BSc in Animation from Arena Animation. He has also completed his schooling from LVS Secondary & Senior Secondary School. Phaneendra's tech stack includes designer, UI, SQL, Web, test, Research Scientist, Java, MySQL, and Mobile.