About

Pooja Vishwakarma is a seasoned Sr. Executive Marketing professional with over 9 years of experience in the industry. She is currently working at Goibibo.com as a Sr. Executive Marketing (Search-SEM), where she is responsible for executing tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns. Pooja is also responsible for tracking, reporting, and analyzing website analytics (Google Analytics) and PPC (Google AdWords and Bing Platform) initiatives and campaigns. She manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies. Pooja has a proven track record of optimizing copy and landing pages for search engine marketing and performing ongoing keyword discovery, expansion, and optimization. She is also skilled in researching and implementing search engine optimization recommendations and analyzing competitor advertising links. Prior to joining Goibibo.com, Pooja worked as a PHP Developer at Web Ray Solution. She holds a Master of Computer Applications (M.C.A.) degree in Computer Software Engineering from JSS College. Her technical skills include Search, Web, and PHP. Pooja is a dedicated and results-driven professional with a passion for marketing. She is always looking for new and innovative ways to improve campaign performance and drive business growth. With her extensive experience and expertise, Pooja is a valuable asset to any organization looking to enhance their marketing efforts.