About

Prabhat Upadhyay is a seasoned Digital Marketing professional with over 6 years of experience in the industry. He is currently working with MRM as an Adobe Audience Manager in the Marketing Automation Department. Prabhat's expertise lies in Audience Management using Adobe Audience Manager, Marketing Automation, and Paid Media Accounts such as Google, Facebook, LinkedIn, and The Trade Desk. Prabhat is an Adobe Certified Expert in Adobe Audience Manager Business Practitioner and an Adobe Certified Master in Adobe Audience Manager Architect. He is well-versed with AAM concepts and data flow, and proficient in AAM Traits/Segments/Destinations & signals. He has experience in managing AAM data sources, Segments, PMR concepts & Marketplace. Prabhat also has basic to intermediate knowledge & understanding of data flow from Adobe Analytics to AAM (Server-Side-Forwarding) & vice-versa (Audience Name & ID). He has a basic knowledge of AAM to Target workflow, Audience creation in Target, and customized user experience. Prior to joining MRM, Prabhat worked with Adobe as a Technical Support Engineer, providing Audience Management Support. He also worked with GlobalLogic as an Engineer, Product Support (UI Developer), where he gained experience in UI creation, HTML5, CSS3, SASS, SCSS, Bootstrap, Javascript, and React.js. Prabhat holds a Bachelor's degree in Computer Applications from Sri Guru Tegh Bahadur Institute of Management and Information Technology. He completed his schooling from Victoria Public Sr. Sec. School and Gyandeep Vidya Bhawan Sr. Sec. School. Prabhat's tech stack includes UI, Javascript, and ReactJS. He is a highly motivated and results-driven professional with a keen eye for detail. Prabhat's relevant experience and expertise make him an asset to any organization looking to enhance their digital marketing and audience management strategies.