About

Prabhjot Singh is a digital strategist and Manager of Business Strategy at Merkle Sokrati, a leading digital marketing agency in India. With a career spanning over 4.7 years, Prabhjot has extensive experience in helping brands grow digitally through optimising the consumer journey via full funnel digital strategy to boost user acquisition and conversion. He is a Google Search, Display and YouTube certified professional with green belt and blue belt certifications. He is also a Facebook Blueprint certified professional with experience in managing multi-crore campaigns across Facebook, Instagram, LinkedIn and Twitter. At Merkle Sokrati, Prabhjot is responsible for building strategies and overseeing end-to-end ad operations for multiple clients with multi-crore budgets. He identifies the best media mix basis the business needs and ensures sustainable growth for clients. He manages and leads engagement with the clientele and grows strategic partnerships. Prabhjot also develops, executes and supports the strategies for maximum business growth for the clientele and leads discussions to effectively capture the value being driven via digital media. He manages a team of digital experts/analysts and works with them troubleshooting challenges and driving max ROAS for clients. Prior to his current role, Prabhjot worked as a Senior Business Analyst and Business Analyst at Merkle Sokrati. He has expertise in digital marketing strategies for verticals like Ed Tech, Gaming, Healthcare, Automotive, BFSI, and in-depth knowledge of Google AdWords (Search, Display, YouTube) and social channels like Facebook, Instagram, LinkedIn, Twitter. He has also worked on marketing technology using APIs like Facebook Graph Insights, Google Analytics, Google Measurement Protocol and Facebook Server to Server integration. Prabhjot has handled ad operations for clients across different verticals/with different objectives/goals/KPIs and has handled an average monthly ad spend of up to 2.5 Crores while ensuring all performance KPIs are met. Prabhjot holds a Bachelor of Technology (BTech) in Electrical and Electronics Engineering from Guru Gobind Singh Indraprastha University and has completed his schooling from Army Public School. He has a strong tech stack in Search, Integration, and Research Scientist. Prabhjot is passionate about helping brands grow digitally and is committed to delivering results for his clients.