About

Pradyut Hande is a seasoned product marketing and growth marketing professional with over 7 years of experience in the B2B SaaS industry. He is currently working as a Product Marketing Lead at Netcore Solutions, where he is responsible for owning and executing product messaging and positioning, GTM strategy, customer and solutions marketing, and sales enablement for Netcore's omnichannel personalization and marketing automation SaaS platform across USA, Southeast Asia, India, and Africa. In his previous role as a Senior Growth Marketer & Product Evangelist at Netcore Solutions, Pradyut was responsible for content strategy, social media strategy, campaign strategy, and martech evangelism. He played a critical role in making Netcore Solutions an officially listed partner of WhatsApp for Business in India and helped leading brands such as EaseMyTrip, PhonePe, Myntra, fbb online, and The Star Online harness the power of marketing automation to improve customer engagement, retention, and conversions. Apart from his work at Netcore Solutions, Pradyut is also the host of The Martechno Beat, Asia's first-ever martech-centric podcast. The podcast features leading B2C growth mavericks, martech influencers, and product champions as they share actionable insights on how brands can unlock new waves of growth. Pradyut holds an MBA in Marketing from Symbiosis Institute of Management Studies and a Bachelor of Business Administration from NMIMS. He also has a European Business and Economics Program certification from The Berlin School of Economics and Law. Pradyut's tech stack includes AI, ML, Mobile, and Data Science.