About

Prakriti Sharma is a marketing professional with over 7 years of diverse experience in Marketing Strategy, Branding, Analytics, Growth, Product, and Performance. She holds a Post Graduate Program in Management (PGP) focused on Marketing from the Indian School of Business. Currently, she is working as a Marketing Manager (Product & Acquisition) at Games 24x7, where she is leading user acquisition efforts through product innovation and targeted campaigns for their Fantasy sports game - My11Circle. Prakriti has previously worked with ZestMoney in the B2C Fintech space and with Gartner in the B2B segment. She has also worked with startups and SMEs in marketing, strategy, and digital marketing. She was the Asia Pacific winner of the Google Online Marketing Challenge 2017 and holds an executive-level certificate from Kellogg Business School. At Games 24x7, Prakriti is responsible for Marketing Strategy, Product Strategy, New product innovation, Go-to-market strategy, User Acquisition, and Organic Growth. She has also previously worked as a Product Marketing Manager for My11Circle, optimizing new user journeys and driving organic growth. Prakriti has a Bachelor's Degree in Physical Sciences from Delhi University and has completed an Executive Education Program in Digital Marketing Strategies: Data, Automation, AI & Analytics from Northwestern University. She also holds a Summer Training in Innovation & Entrepreneurship from Delhi University and an Intermediate in Science (Medical) from Darbari Lal Dav Model School. Prakriti's tech stack includes Mobile, and she has relevant experience of 6.93 years. With her diverse experience and expertise in marketing, Prakriti is an asset to any organization she works with.