About

Prashansa Singh is a seasoned Adobe Analytics Lead Consultant, Developer, and Enthusiast with over six years of experience in Digital Analytics, Personalization, and Cookie Governance. She has extensive experience in site and mobile Adobe Analytics implementation, consulting, and reporting. She is involved in the entire project lifecycle of Analytics requirement gathering, scoping, development, testing, and reporting. Prashansa is a hands-on scripting expert with JS, jQuery, HTML5, CSS3, AJAX, and has worked cohesively with site development teams to put together the EDDL and W3C standard data layer. Prashansa has implemented Adobe Target using Adobe Launch and run a couple of personalization use-cases, including A/B, MVT, XT, and Recommendations. She has enabled OneTrust to ensure the cookie consent model using Adobe Launch. Prashansa has excellent analytical, problem-solving, communication, and interpersonal skills with the ability to interact with individuals at ease. Currently, Prashansa is working as a Lead Consultant at Xoriant, where she is responsible for Digital Analytics platform selection, Adobe Analytics BRD – SDR formulation, Adobe Analytics implementation, enhancements, and operations. She is also responsible for personalization strategy building, activity creation, testing, and go-live, A/B Tests, MVT, XT, Recommendations, etc., using Adobe Target. Prashansa has also integrated Adobe Audience Manager and used it in the personalization scheme. She is responsible for cookie governance using OneTrust (GDPR, CCPA, etc.), Account-Based Marketing (ABM) – Demandbase, SEO strategy, and execution – Conductor Searchlight and Google Webmasters. Before joining Xoriant, Prashansa has worked as a Senior Digital Analyst at Honeywell, where she was responsible for scoping out analytics implementation for new initiatives and the existing ecosystem, providing site tagging based on the requirement for new site content and functionality, and performing analytics testing using Adobe Debugger/ObservePoint Debugger. She has also worked as a Digital Analyst at TCS, where she managed Adobe Analytics implementation by translating business requirements into technical documents, provided web analytics reporting, built dashboards & ad-hoc analysis, and reduced web analytics reporting time by 40 hours/month by report automation using Excel and Google Analytics API. Prashansa has a Master of Computer Applications - MCA from Banasthali University and a Bachelor's degree in Computer Science from Banasthali University. She has also completed