About

Prashant Gupta is an accomplished Growth Marketing Manager at Paytm with a demonstrated history of success in the technology and consulting industry. With over 5 years of relevant experience, Prashant has a strong background in driving growth and improving the overall customer journey. Prashant completed his MBA from IIM Lucknow, where he honed his skills in business management and strategy. Prior to his MBA, he worked for 4 years in an Oil & Gas Technical Consultancy firm, where he provided unique capabilities in configuration planning & optimization, bringing bottom-line profits to the client’s specific refining situation. With the help of Six-Sigma Tools, he reduced the design work by 25%, identified & eliminated non-value added activities in the project schedule. Currently, Prashant is an internal consultant for Novartis Global Transformation Projects, where he is responsible for driving change and innovation. At Paytm, Prashant is responsible for driving growth in the rent category, consistently achieving 30% MoM GMV and 20% MoM MAU growth. He has also managed the top-line and bottom line targets of the business as per AOP. Prashant has a deep understanding of customer behavior and has created customer funnels to analyze drop-offs at each stage of the user journey. He has worked with the product team to run various experiments to reduce the drop-offs, thus leading to higher retention. In addition to his professional experience, Prashant holds a Bachelor of Engineering degree in Chemical Engineering from BITS Pilani and an AISSCE Certificate from Delhi Public School Faridabad. He is proficient in Integration and has a strong background in sustainable reporting. Prashant is a highly motivated individual with a passion for driving growth and innovation.