About

Prashant Mishra is a highly experienced Senior Data Scientist with over 9 years of experience in automated advertising, lifecycle marketing, and claim adjudication. Currently working at Amazon, he is proficient in experiment design and measurement, causal inference, recommendation, propensity modeling, and NLP. Prashant has a proven track record of problem identification and scoping, insights, product roadmap, solution deployment, mentoring, peer reviews, and hiring. At Amazon, he has been instrumental in developing an action recommendation system for a large-scale 'Do X, Get Y' program that optimizes for a specific marketing objective. He has also designed a causal estimation framework for measuring short- and long-term impact from marketplace-wide initiatives, policy changes, operational investments, etc. Prashant has been leading the DS roadmap for lifecycle marketing, identifying opportunities to meet marketplace goals with insights. In his past roles, Prashant has worked as an Associate Project Manager at UnitedHealth, where he was part of the R&D team and worked on various initiatives towards greater adoption of data science in the organization. He developed solutions to predict undesired outcomes of a claim adjudication to reduce rework and over-payments. As a Senior Business Analyst at Mu Sigma, he helped turn around the client engagement from tactical to strategic partnership and pitched in predictive modeling solutions to predict churn of customers and identify the vertical of advertisers. Prashant holds a Bachelor of Engineering (BE) degree in Mechanical Engineering from the Army Institute of Technology. He possesses a diverse set of technical skills, including expertise in data science, research science, recommendation systems, ML, NLP, SQL, AWS, Random Forest, Sagemaker, AI, Spark, Big Data, test, Python, Neural Networks, Search, Software Engineer, Senior Software Engineer, infra, and Apache Hive. With a relevant experience of 10.44 years, Prashant is an accomplished Senior Data Scientist who is passionate about leveraging his skills to drive business growth and innovation.