About

Prashant Tiwari is an experienced SEO, SMO, and digital marketer with over 9 years of industrial work experience across different sectors such as IT, telecommunication, manufacturing, and retail. He has a proven track record of handling websites for overall digital marketing strategies involving SEO, SMO, PPC, email marketing, content management landing page optimization, and link building. He is skilled in marketing a company's business to achieve objectives such as lead generation, high online visibility, online brand positioning, and online reputation management. Prashant is a Google certified professional and has demonstrated acumen in planning and organizing online as well as offline events for brand promotion strategies for clients' businesses. He has reviewed and analyzed client sites for areas that need to be improved, deleted, or revised and has prepared detailed strategy reports. Prashant has identified the least expensive but most powerful and profitable keywords for client sites and has run pay-per-click campaigns. He has also improved a company's organic search results and written effective headlines, body copy, and websites. Prashant has ensured that websites are filled with optimal keywords and placed keywords appropriately in copy to gain the most search engine traffic. He has written effective call-to-action statements and original, powerful SEO content for blogs and websites. He has implemented off-page SEO content strategies such as coding and effectively used header tags. Prashant has kept abreast of white hat and black hat tactics so as not to violate search engine guidelines and has strategized ways to improve and track site performance. He has compiled and presented SEO performance reports and adjusted PPC campaigns as needed. Currently, Prashant is working as an experienced SEO, SMO, digital marketer, front end developer, and system administrator at Yateem Opticians/Yateem Group. He has implemented numerous SEO-driven organic strategies per each product category, which increases site visits by over 250% in the first 12 months. He is responsible for planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies. Prashant is also responsible for creating, building, and maintaining a social media presence, measuring and reporting on performance of all campaigns in relation to ROI and KPI, and brainstorming innovative growth strategies by collaborating with marketing, promotions, and sales departments. Prashant has a Bachelor's degree in Computer Application from Sikkim Manipal University of Health, Medical and Technological Sciences and an intermediate degree in Science from Sankar Dayal Singh