About

Prateek Agrawal is a highly skilled marketing professional with a passion for identifying trends and using them to drive engagement, brand love, and sales. With a background in civil engineering, Prateek has honed his entrepreneurial skills, allowing him to team up with engineering teams to build superior technological products. Currently serving as a Senior Marketing Manager at Flipkart, Prateek has a proven track record of success in his field. In his current role, he is responsible for developing and executing retention and growth marketing strategies, with a focus on CRM. Prateek has played a key role in driving revenue growth by creating content strategies and building automation journeys. He has also been instrumental in the acquisition of 5 million+ new Plus members through his work on loyalty marketing initiatives. Prior to his current role, Prateek served as a Marketing Manager and Assistant Marketing Manager at Flipkart. In these positions, he was responsible for strategic planning and operations for email and SMS channels. Prateek's primary objectives were B2C marketing, and he excelled in tapping into consumer behavior to build CRM automation journeys, as well as customer retention and acquisition through engagement and content marketing. He also developed brand/product awareness programs for new/less popular products and brand launches. Prateek holds a Master's Degree in PGDM (Marketing) from the Institute of Management Technology, Ghaziabad, as well as a Bachelor's Degree in Civil Engineering from VIT. He is a highly educated and experienced professional with over 5 years of relevant experience in the marketing industry. Overall, Prateek Agrawal is a highly motivated and accomplished marketing professional with a passion for identifying trends and using them to drive engagement and sales. His entrepreneurial skills and experience in building superior technological products make him a valuable asset to any organization.