About

Prateek Arora is a customer-centric and results-driven Product Manager with almost 8 years of experience in the product lifecycle, with a focus on strategy, innovation, and development. He is currently working as a Product Manager at Zeta, a PaaS company. Prateek has a proven track record of leading cross-cultural, globally distributed agile teams in retail and BFSI domains. He is a creative problem-solver and proficient in stakeholder management. In his previous role as a Senior Consultant - Product at Thoughtworks, Prateek played a crucial role in the digital wealth management solution for IDFC First Bank, where he understood customer needs, defined MVP, and managed the product backlog and GTM launch from zero to one. He led a 16-member squad (Engineering and UX teams) to enable 4-click Mutual fund investment via digital channels, increasing the key success metric of average investment per customer by 46% during COVID. He also designed the solution for on-demand two-way customer data migration from legacy to the newer systems, seamlessly upgrading 5 million customers to the new digital banking app and website. Prateek won the "Best Wealth Management provider for digital CX" at Digital CX awards 2021 for IDFC First Bank. In his previous role as a Software Development Engineer at McAfee, Prateek improved customer retention by analyzing customers' usage patterns using data analytics techniques like hypothesis testing, customer journey tracking, A/B testing, reducing app uninstalls (churn) by 20%. He also led the implementation of mobile client SDKs, making the app modular and saving development time by 40%. Prateek is a Master of Business Administration (MBA) candidate from Indian Institute of Management Ahmedabad (IIM-A), set to graduate in 2022. He also holds a Bachelor of Technology (B.Tech.) in Computer Science & Engineering from College of Engineering Roorkee. Prateek's technical expertise includes product management, CI/CD, software engineering, integration, testing, and mobile development. With 7.87 years of relevant experience, Prateek is a valuable asset to any organization looking for a customer-centric and results-driven Product Manager.