About

Prateek Gupta is a highly experienced Product Design Consultant and Design Mentor with over 11 years of experience in User Experience Design and Certified CRO. He has a proven track record of designing solutions for both Enterprises and Startups. Prateek's expertise lies in UX/UI Design, Product Design, Brand & Identity Design, UX & Digital Strategy, Design Systems & Kits, Design Leadership/Operations, and Information Architecture. Currently, Prateek is working as a UX Mentor at Springboard, where he is responsible for mentoring students in UX design. Prior to this, he has worked with boloo as a Product Designer and with Applift as a UX Designer. At Applift, Prateek worked with the team based in Berlin, Germany, for various mobile performance advertisements and internal ads optimization web apps. He was responsible for product design from requirements to launch, advocating for the user by frequent user testing sessions, and rapidly iterating designs. He also conducted user research and competitor analysis, worked with stakeholders for gathering business requirements, and wrote feature requirements to communicate with the global cross-functional team. Additionally, Prateek created task flow diagrams, wireframes, prototypes, usability testing, and detailed visual design. He clearly communicated designs through InVision prototypes, Confluence documentation pages, and Visual Styleguide, maintained and grew the Style Guide and Design System, and stayed current with trends in UX, Design, Advertisement, and Ad Campaign Optimization. Prateek holds a B.Tech degree in Aeronautical Engineering from Babu Banarasi Das University. He is proficient in product design, designer, UI, test, Research Scientist, Mobile, and Web. Prateek's experience and skills make him an exceptional Product Design Consultant and Design Mentor.