About

Prateek Kabra is an accomplished professional with over 13 years of experience in various industries including Consumer Durables, Retail, FMCG, CPG, Management Consulting, Industrial Telecom, and Technology. Currently, he is serving as the Chief Operating Officer at Wonderchef Home Appliances Pvt Ltd., one of India's fastest-growing cookware and appliance brands. Prateek is responsible for leading the Operations and Product Management function, where he oversees the Supply Chain, Customer Experience and Service, Product Management, Analytics, and Strategy teams. Prateek has hands-on experience in E-commerce Management, Digital Marketing, Analytics, and Social Media Campaign Management on Google, Facebook, Amazon, and Flipkart. He has also driven projects in E-commerce setup, management consulting, digital transformation, analytics, CRM, product life cycle management, data science, pricing, and vendor management. Prateek has three years of international experience in Singapore, where he developed expertise in Retail & Customer Analytics, Digital Transformation, Business Insights & Customer Spends Behavior Identification, Loyalty acquisition, retention and up & cross-sell, Customer Lifecycle Management & Customer Engagement, Campaign Management with ROI and conversion measurement, Integrating latest Data Science Techniques in Customer Analytics and Campaign Cohorting, Strategy and Go-to-Market Plan Development, Big Data Analytics, and Advanced Visualization. Prateek holds an MBA from IIM Lucknow and a Master of Science from Nanyang Technological University Singapore. He has worked at Future Group as Sr. Manager (Loyalty & Analytics) and at Deloitte as a Senior Consultant. Prateek's educational background includes a Master of Business Administration in Finance and Operations from IIM, a Master of Science in Communications Engineering from Nanyang Technological University, and a Bachelor of Engineering in Electrical, Electronics and Communications Engineering from Pune Institute of Computer Technology. Prateek's tech stack includes Product Manager, Data Scientist, SQL, Big Data, and Research Scientist. With 11.94 years of relevant experience, Prateek is a seasoned professional with a proven track record of success in his field.