About

Prateek Malpani is an accomplished marketing professional with over 9 years of experience in the industry. Currently serving as the Head of Brand at Wakefit, Prateek has previously worked with some of the most prominent companies in India, including cult.fit, redBus, and naukri. Prateek has a passion for sharing his insights and observations on marketing, which he often documents through his popular blog, Hook, Line & Clincher. His articles have gained a significant following and have become a valuable resource for professionals in the field. With a strong educational background, Prateek holds a PGDM in Communications from MICA, where he studied marketing, integrated marketing communications, and media management. He also has a degree in Computer Engineering from the University of Mumbai and completed his Science Junior College education from Jai Hind College. Throughout his career, Prateek has honed his skills in brand management, marketing strategy, and team leadership. He has held various roles such as Associate Director - Brand and Senior Brand Manager at Vedantu before joining Wakefit. Prateek's technical expertise includes a proficiency in testing, and he is always looking for ways to incorporate new technologies into his work. With his diverse experience and expertise, Prateek is a valuable asset to any organization looking to enhance their brand and marketing efforts.