About

Pratham Bharadwaj is an accomplished Analytics Lead at Tesla Energy with over six years of experience in analytics and inferential statistics. He specializes in managing large and complex data sets of a business model and integrating them with tools and platforms to investigate and visualize the business data, resulting in actionable insights that aid business growth. Pratham has expertise in business, product, and marketing analytics, including site traffic reporting, customer behavior and interactions, upper and lower funnel analytics, web and app tags implementation and debugging, budget analytics and reporting, A/B testing, product warranty, insurance model, shop and product page analytics, media attribution, content analytics, and promotion analytics. He is also proficient in statistical modeling, including churn modeling, ANOVA, exponential smoothing, and linear regression. Pratham's technical skills include proficiency in database and reporting tools such as BigQuery, MS SQL, Google Data Studio, and Tableau, statistical tools such as Excel, Hypothesis Testing, and Sheets, programming languages such as Python, R, and Linux, ETL tools such as Apache Airflow, and web analytics tools such as Google Analytics, Adobe Analytics, Tealium, and ObservePoint. He is also experienced in A/B testing tools such as Google Optimize and Adobe Target. Before joining Tesla, Pratham worked as a Business Intelligence Consultant and Engineer III - Data Analytics at Verizon. At Verizon, he implemented business KPIs and data needed for ecommerce site analytic behavior, developed and managed the data governance practice, and facilitated implementation, execution, and validation of tagging that supports accurate and reliable business data analysis. He conducted analytics deep dives using SQL, Big Query, Google Analytics, Adobe Analytics, Salesforce, Data Studio, Tableau, and Excel to analyze and visualize customer data to produce business insights and reports for the executive leadership team. Pratham holds a Master of Science (M.S.) in Management Information Systems, General, from the University of Texas at Arlington, a Master of Business Administration (MBA) in Information Technology from Campbellsville University, and a Bachelor of Technology (BTech) in Computer Science Engineering from Maharshi Dayanand University. He also completed his high school education at Maheshwari Public School, Jaipur. Pratham's tech stack includes web, test, SQL, data engineering, Apache Airflow, Python, ML, ETL, integration, product manager, and Salesforce. With over five years of relevant experience, Pratham is a