About

Prathana Raika is a dynamic and innovative Founder & Creative Director at Pryka, a luxury couture and ready-to-wear label. With over 10 years of relevant experience in the industry, she has an exceptional ability to blend ancient heritage with a modern twist, creating a signature style that is unique to the brand. Currently working as an Analyst at Vida Ventures, Prathana is responsible for sourcing and interpreting company and industry information from various data sources, with an aim to form views on the industry, key trends, and individual companies. She also prepares and gives business reviews to the management regarding progress and roadblocks to establishing new engagements. Prathana is a skilled communicator and represents Vida Ventures in startup events and other relevant platforms, finding new engagement opportunities with startups across the tech domain. In the past, Prathana has co-founded Wiggle, where she ideated and conceptualized two apps, mainly a social media application that worked as a status messaging layer on WhatsApp. Her responsibilities included designing sitemaps, user flows, customer journey maps, wireframes, and mockups for UX & UI. She also sourced and coordinated vendors, along with quality assurance and testing, bug fixing for both platforms. Prathana developed distribution and customer acquisition strategy & marketing. Prathana has a Bachelor's in Engineering in Computer Engineering from Rajiv Gandhi Institute of Technology. She also has a background in Science from Kishindchand Chellaram. Prathana is a Research Scientist and has expertise in testing, QA, Android, iOS, and UI. Prathana is a visionary leader with a passion for perfection in all phases of her creations. Her rigorous artisanal savoir-faire creates the ultimate experience in elegance. She is an excellent team player and motivates her team to achieve their goals. Prathana is a quick learner and adapts to new technologies and trends with ease.