About

Praveen Rajaretnam is a seasoned product and marketing professional with over 12 years of experience in the industry. He has a proven track record of building high-performance lean teams, establishing strong brand identity, defining strategy, and building new markets (B2B & B2C) with specialization in mobile acquisition, growth, and engagement. Currently, Praveen is the Head of Product Marketing at Drivetrain, where he leads product marketing initiatives and drives growth for the company. Prior to his current role, Praveen has worked with some of the leading companies in the industry, including McAfee, InMobi, and Freshworks. At Freshworks, he served as Sr Manager, Product Marketing - Freshdesk, where he was responsible for driving product marketing initiatives and building a strong brand identity for the company. He has also served as an Advisor at Kulfy, where he provided strategic guidance and helped the company grow. Apart from his professional experience, Praveen is also a co-founder of Wooplr, a fashion discovery app, and a startup advisor. He has represented Wooplr at high-profile events, including Google Startup Bootcamps, panel discussions (on national television), and conducted workshops for prominent accelerators in Bangalore. He is also a guest writer for Business Insider and YourStory, where he shares his insights and expertise in the industry. Praveen holds a Bachelor's Degree in Electronics and Communications from Anna University and has completed his schooling from Montford Preparatory School, Chennai. He has a strong tech stack, including product management and mobile, and has relevant experience of 15.52 years in the industry. With his expertise and experience, Praveen is a valuable asset to any organization and can drive growth and success for the company.