About

Prem Sharma is a highly accomplished marketing professional with over 12 years of experience in the startup, healthcare, FMCG, and telecom industries. He is a result-oriented individual who has transformed businesses through revolutionary marketing strategies in brand management, consumer engagement, digital marketing, go-to-market strategy and planning, consumer insights mining, brand communication, and team management. Prem's major professional accomplishments include setting up the Consumer Engagement and Digital Marketing Vertical, managing a budget of 30Cr+, impacting the brand funnel, leading to market share improvement by 0.8% in under 2 years. He has also been responsible for developing, implementing, tracking, and optimizing consumer engagement and brand salience models. His expertise in brand GTM strategy in weak and new markets has helped in creating and positioning new brands. He is proficient in budget utilization to maximize consumer reach and volumes with 18% improved ROI over the previous year. He is excellent in consumer insights and demand generation, market segmentation, targeting, and positioning, brand communication, and life cycle management. He has also demonstrated excellent stakeholder management (internal and external) and collaborative working across cross-functional teams. Currently, Prem is the Vice President of Marketing at Swanrose India. Previously, he was the Head of Brand and Marketing at Birla Fertility & IVF, where he was part of the Corporate Strategy & Leadership team for incubating and setting up the IVF business of the group while leading the Brand & Marketing function & building a full-stack marketing team of brand managers, digital marketeers & content writers while creating a consumer first healthcare brand. He has also worked as a Brand Manager at Godfrey Phillips. Prem is a highly educated individual with an Executive Education Program in Marketing Excellence for Strategic Competitive Advantage from ISB, a PGDM in Marketing from Goa Institute of Management, and a B.Tech in Computer Science and Engineering from PTU. With 11.87 years of relevant experience, Prem is ready to disrupt the personal care and hygiene segment and enable consumers to live a limitless life.