About

Princy Khurana is an experienced digital marketing professional with a demonstrated history of working in the information technology and services industry. She is currently working as an Assistant Manager at Espire Infolabs, where her major objective is redefining CX for brands using a rich stack comprising Sitecore, Quadient, Microsoft, UiPath, Contentful, OpenText, and others. Her key focus areas are Digital Experience Platforms, Modern Digital Workplace, RPA & Automation, Data Analytics & BI, and Cloud. Princy is skilled in devising digital marketing strategies, including SEO, SEM, SMM, email marketing, mobile marketing, affiliate marketing, Google Analytics, PPC, and ORM. She is also proficient in planning and executing events/digital events with partners and customers, conducting market research, and assisting in outbound and inbound marketing activities. Princy has a thorough understanding of social media and market research methods and additional knowledge of Adobe creative suites (Photoshop, Illustrator), CRM (Salesforce), CMS (Sitecore), and applications (web analytics, Google AdWords). She is skilled in HTML, CSS, and web development tools and proficient in Microsoft tools. With rich experience in creating EDMs for campaigns and newsletters, Princy is an expert in designing internal and external presentations. She handles websites using Sitecore Experience Platform, Experience Manager, and creates targeted campaigns using Sitecore Marketing Automation and Salesforce. Princy also conducts and coordinates all internal events/seminars/conferences across the globe and liaises with partners to plan and conduct conjoint initiatives. Princy holds a PGDBM - ITSM from NMIMS and a Bachelor of Technology - BTech in Computer Science from Manav Rachna University. She has also earned Sitecore Certifications in Personalization & Experience Optimization 9, Web Experience Management 9, and Context Marketing Fundamentals 9. Additionally, she has knowledge of C/C++, Java, PHP, SQL. Overall, Princy has 1.52 years of relevant experience and is a skilled digital marketing professional with a passion for delivering exceptional customer experiences.