About

Priya Gupta is a passionate Senior Product Manager at VMware | Workspace One with over 6 years of relevant experience. She has a varied background in both B2C and B2B companies, providing her with unique perspectives on leading products. Priya is dedicated to driving innovative products that enable customers, and her current role as a Product Manager on the Workspace One product allows her to manage different aspects of the product lifecycle, including planning strategy and roadmap, driving customer requirements, and leading process improvements for multiple Fortune 500 customers. In her current role, Priya is responsible for managing the end-to-end product lifecycle for the Workspace One UEM features, both SaaS and on-prem offering, aimed at improving the experience for thousands of Fortune 500 customers. Her previous experience includes working as a Technical Product Manager Intern at eBay, where she collaborated with product development, design, branding, and user research to launch the ‘Looks Like This’ feature on eBay app. She also conducted in-depth customer research using eBay data to form recommendations on improving user experience on eBay. Priya conceptualized a rapid prototype to increase buyer visits on eBay as part of Ideathon challenge at eBay Intern Conference, collaborating with her intern team to win the second place among 16 teams. Priya has also worked as a Digital Marketing Strategist at cbetter consulting services, where she worked with clients ranging from an International Healthcare Conference, Established firms to startups, helping them build a unique Brand Identity and customer base through a combination of Offline and Social Media Marketing. She identified potential customers for businesses by leveraging insights from Google Adwords and Facebook Ads, analyzed and tracked the progress of digital campaigns, and restructured digital marketing strategy for the annual healthcare event BioAsia2017, including campaign planning, digital engagement, and on-field marketing, increasing Twitter impressions by 8X. Priya led a cross-functional team of graphic designers, content writers, and developers to design ads and the business website for the intercity cab service, creating a unique brand recall and customer loyalty. Priya holds a Master of Business Administration - MBA from the Wisconsin School of Business and a Bachelor of Engineering (B.E.) in Computer Science from bit. Her tech stack includes product management and research scientist. Priya is an excellent communicator, team player, and problem solver, with a passion for driving innovation and improving customer experience.