About

Rachana V. is a Digital Marketing Manager with over 4.5 years of experience in achieving lead generation, customer acquisition and retention, and direct revenue generation. Currently, she is the Digital Marketing Head at Symbo, where she plans and handles marketing campaigns on websites, blogs, social media channels, video portals, Adwords, and affiliate partners. Rachana has also worked as a Marketing Manager at Gurukulonline Learning Solutions Pvt. Ltd. (GOLS), where she designed social media strategies and promotions on various platforms, generated effective search strategies for SEM campaigns, managed on-page and off-page SEO, and created email and SMS campaigns. She also associated with e-commerce partners like Amazon, Flipkart, Snapdeal, and ShopClues, and sold courses online in the education category. Prior to her marketing roles, Rachana worked as a Software Developer Project Lead at Mphasis. She holds an EPGDM/MBA in Marketing from Alliance University and a Bachelor of Engineering in Web from Parshvanath College of Engineering. She also has a background in Science, having completed H.S.C from Bhavans College and S.S.C from Smt. J. B. Khot High School. Rachana's tech stack includes Web, Search, and Software Engineer. With over 12.51 years of relevant experience, she is a seasoned digital marketer who has a track record of achieving targets and delivering results.