About

Rafael Andrade is an accomplished Data Engineer with over 8 years of experience in the field. He is currently working as a Data and Marketing Analyst at Dallas Baptist University, where he is responsible for building descriptive data modeling, dashboards, and reports using PowerBI. Rafael is also responsible for gathering data from various sources such as social ads campaigns, programmatic media, email marketing campaigns, live webinars, and events, landing pages, and specific traffic areas on the site. In the past, Rafael has worked for Grpcom | Broadcast Globo TV | Digital Publisher G1.com and GP, where he served as National Key Account Manager - Digital Publisher Gazeta do Povo. During his time there, Rafael developed new business with digital advertising solutions to key accounts and new clients, onboarded advertising agencies into media and new products training programs, and organized events and meetings for the biggest Brazilian companies, startups, and advertising agencies. Rafael's achievements include being the #1 performer on the team, representing more than 50% of the total revenue of the company during 2017, and developing and selling the 1st International Branded Content Project 100% Digital in Silicon Valley in 2018. Rafael has also worked for Grpcom | Grupo Paranaense de Comunicação as Regional Sales Manager - Broadcast TV Globo and Digital Publisher G1, where he managed business and built marketing strategies and sales plans to achieve company goals. Rafael's achievements during his time there include winning an innovation award with the creation of a digital sales management platform to make easy and more efficient sales in advertising for digital channels. Rafael holds a Master of Science in Computer/Information Technology Administration and Management from Dallas Baptist University, a Master of Business Administration (MBA) in Strategic Business Leadership from Ohio University, a Master of Business Administration (MBA) in Gestão Estratégica de Empresas from Fundação Getulio Vargas, an Especialista in Marketing Integrado from Universidade Positivo, and a Graduação in Administração em Marketing from Universidade Tuiuti do Paraná. Rafael's tech stack includes AI, Data Engineering, ML, and Salesforce.