About

Rafat El-Masri is a seasoned executive with over 20 years of experience in business and digital transformation, strategy development and execution, presales, bidding and channels management, and sales operations. He has a proven track record of turning around organizational profitability with full P&L/ROI accountability, leading multicultural and high-performance teams of 70+ and dealing with 100+ customers. He has established a success-oriented and accountable environment to drive country expansion through projects management, projects delivery, and cost optimization activities. Rafat has realized 30% YOY sales growth in revenue, 50% reduction in the cost of the operation, and 30% increase in resource utilization. He is a forward-thinking executive with entrepreneurial insight who has helped companies yield a profitable outcome with uniquely designed IT and Business solutions. He is a high-integrity, energetic leader, and mentor with a large network of relationships globally. He is skilled in crafting a vision, minimizing operational risks in the business model for entire operations by identifying organic and inorganic opportunities. Rafat's key accomplishments include spearheading, training, and mentoring multicultural and high-performance teams of 70+, dealing with 100+ customers and raising capital worth SAR 300+ million. He has transformed the internal team culture to increase productivity, positivity, and innovation, affecting employee retention. He has standardized, systemized, and automated 80%+ of the day-to-day work, thereby saving a significant amount of time and effort. He has won a list of big projects starting from SR10M+ to 80M+ and grew the overall strength of vendors and partners up to 300%. Currently, Rafat is the Director of Products and Solutions at Arabic Computer Systems. He has streamlined activities to achieve excellence through initiating numerous process management initiatives, defined and consistently met performance management and objectives by training and mentoring teams in line with the organization’s goals, and structured business strategy and drove centralized and decentralized teams to execute the bidding business unit through customer needs, sales operations, presales, and channels management. Rafat holds a Master of Business Administration (MBA) from Al-Quds University, a Bachelor of Science (BS) in Computer Software Engineering from American University, and a Diploma of Computer Science from Hasib Institute for Technical Training. He is experienced in Decentralized and Infra technologies and has 14.35 years of relevant experience.