About

Raghu Raju is a Digital Marketing Specialist with over 11 years of experience in growth hacking, SEO, web analytics, social media, and PPC. He is currently working as a Digital Marketing Analyst at reckonsys in Bangalore. Raghu's expertise lies in maximizing the transparency of client sites through SEO, SEM, and SMO campaigns. He is a Google Adwords Qualified Individual and has extensive experience in creating, implementing, tracking, analyzing, and optimizing paid search campaigns. Raghu is responsible for ad copy creation and optimization, keyword research, landing page development, PPC bid management, and lead generation. He also develops custom monthly reporting deliverables and analyzes competitor ads and strategies. In addition to his SEM skills, Raghu is also proficient in SEO, both on-page and off-page. He has experience in keyword research and planning, URL and meta tags optimization, interlinking, broken links and navigation, web page optimization, and creating and submitting XML sitemaps and robots. Raghu is also adept at social media optimization, link building with high PR sites, directory listings, guest blogging, article publishing, press release distribution, and email marketing. He is a Google Analytics Qualified Individual and has expertise in preparing tracking reports and major search engine indexing. Raghu is also skilled in web development, with expertise in WordPress, HTML, CSS, Bootstrap, responsive design, hosting services, and loading speed optimization. Prior to joining reckonsys, Raghu worked as a PPC Analyst and SEO Executive at first commerce in Chennai. He managed 30+ PPC campaigns with an approximate spend of 20 lakhs in Google AdWords for clients ranging from educational institutions to large scale real estate developers and classified firms. Raghu also handled on-page and off-page optimization and procured quality inbound links from blogs, forums, and other relevant content-specific sites. Raghu holds a Bachelor's degree in Computer Science and Engineering from Anna University and completed his high school education in Mathematics from Sri Aditya High School. He is also proficient in search, web, research scientist, and test tech stack. Raghu is a dedicated professional with a passion for digital marketing and a proven track record of delivering results.