About

Raj Abhishek is a highly skilled Performance Marketing Lead with over 7 years of experience in the field. He is currently working as a Performance Marketing Manager at Clear, where he is responsible for simplifying financial lives for Indians. Prior to this, he worked as a Senior Marketing Manager at Glowroad.com, where he handled a monthly budget of 1.5 Cr+ to drive app installs through paid channels. He managed paid campaigns across all digital channels and ran display campaigns across ad networks like InMobi, Affle, Mobavenue, AppNext, etc. He optimized paid campaigns, decreased CAC by 40%, and improved DAU by 15%. He also ideated and executed campaigns to drive activation, retention, and engagement. Raj has also worked as a Digital Marketing Specialist at HackerEarth, where he won two quarterly awards for running back-to-back successful campaigns. He successfully drove developer registrations for all the global hackathons and coding challenges. He achieved 120% results for clients like Microsoft, DBS, Accenture, J&J, and NITI Aayog. He actively used paid channels – Facebook, Google, LinkedIn, Twitter to acquire users in India and the US. He optimized paid campaigns, increased CTR by 50%, and decreased CPA by 40% in the last year. He also managed a marketing budget of INR 1 Cr+ in FY 2018-19. Apart from his paid marketing skills, Raj is also proficient in community acquisition and engagement. He has driven acquisition and engagement activities for a developer community of 2.5M+ globally. He acquired 8 Lac new users globally in FY 2018-19 and achieved a y-o-y growth rate of 60%. He achieved an MAU of 1.4M globally in FY 2018-19 and achieved a y-o-y growth rate of 56%. He launched new initiatives for the community like interview prep and improved user retention by 40%. Raj holds a B.Tech degree from IIT Bombay and completed his high school education from D.A.V Public School, Patna. He is a highly motivated and detail-oriented professional who is passionate about driving results through data-driven marketing strategies.