About

Rajat Gupta is a digital leader with over 17 years of experience in the B2C industry across functions such as product, marketing, and technology. He is currently the Founder of mojocare, a digital clinic for men and women that provides clinically-backed solutions from the best medical practitioners to elevate their lives. The startup is funded by Tier-1 Institutional and Angel investors and is currently a team of 150. Prior to founding mojocare, Rajat was the Vice President of Marketing at Mobile Premier League and the GM & Head of Growth Marketing at Times Internet. At Times Internet, he headed the central growth function that cuts across 39+ digital first brands, including B2B and product marketing for direct sales and Colombia. He also revamped consumer communication by trying out vernacular banners and reduced CAC by structuring paid channels, setting up personalized emails/BPN, and call center connects to give a personalized experience to consumers that increased conversion rates. Rajat is an expert in A/B experiments for product detailed pages and product listing pages to increase conversions by improving consumer experience. He also managed CRM activities and executed retention strategies by mapping out precise user journeys. He defined the positioning of products and planned digital, print, radio, and TV media spends for the brands. He onboarded and managed creative agencies, worked along with them to define the communication strategy, and created new categories. Rajat is currently hiring across product, marketing, and technology roles at mojocare. If you want to work in a fast-paced environment, he encourages you to hit him up for a quick 15-20 minute conversation. Rajat is a digital leader with a proven track record of success in growing businesses and building strong teams.