About

Rajat Srivastava is an accomplished App Marketing Manager at Google with over 13 years of relevant experience in digital marketing, growth, and MarTech. He has a proven track record of driving go-to-market strategies, product adoption, and growth for new product/feature launches around mobile app campaigns. Currently, Rajat is leading the Mobile App Marketing Product Portfolio for Google's large customers in India. He is responsible for driving growth and adoption of all new product/feature launches related to mobile app campaigns. He is also responsible for developing go-to-market strategies that ensure the success of these launches. Before joining Google, Rajat worked as a Senior Manager & Mobile Marketing Advisor at AppsFlyer, where he provided consultation on MarTech integrations, digital growth, and mobile app marketing strategy. He also evangelized AppsFlyer products & features and engaged with CXOs & key decision-makers across digital marketing, product & marketing analytics. He was also responsible for detecting and preventing mobile app ad fraud for better ROI. Rajat has also worked as an App Marketing & Growth Leader at Ajio, where he collaborated with engineering for feature roadmaps, launches & UX improvements. He drove user acquisition & retention CRM program for growth, planned, forecasted & analyzed all growth marketing-related activities, and developed SEM, SEO, App store optimization, Google Adwords & Facebook Ads campaigns strategy. Rajat holds an MBA in PGPM, Information Management from S.P. Jain Institute of Management & Research, an Advanced Program in Management from The University of Texas at Austin - Red McCombs School of Business, and a B.Tech in Communication & Computer Engineering from LNM Institute of Information Technology. He is also a CFA Level II Candidate from the CFA Institute, USA. Rajat's tech stack includes mobile and web technologies, and he has a passion for staying up-to-date with the latest trends and innovations in the industry. He is a strategic thinker, a team player, and has excellent communication and interpersonal skills.