About

Rajiv Ghanta is a seasoned entrepreneur with over 16 years of relevant experience in the field of product and tech. He is currently an Entrepreneur in Residence at co-created, a spin-out of Prehype, a collective of entrepreneurs and operators working on their next big ventures while lending their expertise to large corporations looking to stand up new innovation projects. Rajiv is proud to be amongst such talented individuals while he plots his next moves. Prior to his current role, Rajiv served as the Founder in Residence at Antler, a startup incubator that hosted its inaugural NYC cohort in Brooklyn at Newlab. As part of the program, he teamed up with an exceptional co-founder and systematically ideated several startup concepts in the social good realm. He conducted customer research through one-on-one interviews in search of early validation, developed a venture targeting social isolation, and prototyped a solution for older adults involving in-person classes and events. Rajiv is also a Co-Founder of GutSavvy, a healthcare company focused on improving colon cancer prevention. He developed and executed on a customer discovery process to better understand consumer behavior towards cancer prevention, designed and created an e-commerce website for home colon cancer screening kits, and conducted consumer product positioning and marketing experiments. He increased new customer engagement by developing a cancer risk assessment quiz, identified, researched, and analyzed B2B strategies serving doctors, employers, and health insurers, built a comprehensive financial model to capture stakeholder economic incentives for colon cancer prevention, and programmed an SMS chatbot to navigate patients through a cancer screening process (using Heroku, Twilio, and DialogFlow). Rajiv's tech stack includes research scientist and search. He is a YC Alum who is passionate about using his skills and experience to make a positive impact on society. Rajiv is a strategic thinker and a problem solver who is always looking for ways to improve and innovate.