About

Rama Rayana is a highly skilled Sr. Experience (UI) Designer currently working at VMLY&R. With a passion for human-digital interaction and inclusive design, Rama is dedicated to pushing for positive change through every pixel of her work. Her expertise lies in visual design, typography, low to high fidelity prototyping, and wireframe sketches. Rama has a proven track record of success, having worked with top-tier clients such as AT&T, Wells Fargo, ServiceNow, and Wholly Guacamole. During her time at bbdo san francisco, Rama produced advertising and UX/UI design work for these clients, iterating designs for AT&T's 2021 campaign and wireframing a responsive site to advertise Wholly Guacamole's new products and technology. As a UIUX Designer at Juke Audio Inc., Rama designed a web interface for users to customize audio settings for multi-zone home speakers. She sketched wireframes and built prototypes to communicate the user flow to engineers, established the brand identity using color and type, and solved usability issues by replacing complex tech jargon with easily digestible language. Rama holds a Bachelor of Arts in Graphic Design and Game and Interactive Media Design from the University of Southern California, as well as certifications in UX/UI and Virtual Reality from UC Berkeley Extension and iXperience CT, respectively. She also attended Canyon Crest Academy. With 2.70 years of relevant experience, Rama is a highly skilled and dedicated designer with a passion for creating positive change through her work.