About

Ramasubramanian Balasubramanian is a highly skilled Senior Machine Learning Engineer with over 4 years of relevant experience in the field of Ads Ranking, Personalization, Product Recommendation, User Modeling, and Growth. He holds a Master's degree in Electrical Engineering and Computer Sciences from the University of California, Berkeley, and a Bachelor of Technology (Honors) in Electrical Engineering from the Indian Institute of Technology, Madras. Ramasubramanian has an impressive track record of building and deploying scalable machine learning models that personalize user experiences. He has worked as a Machine Learning Engineer in the Ads Ranking team at Quora, where he used Natural Language Processing and embedding techniques to generate opportunities for ad targeting, improve promoted answer ranking, and ultimately increase revenue. In his previous role as a Data Scientist in the Personalization team at Walmart Labs, he modeled different user journeys and served personalized recommendations to customers, thus boosting clicks, conversions, and revenue. Currently, Ramasubramanian leads the ads relevance efforts at Instacart, where he balances user experience, advertiser value, and Instacart metrics across formats such as display banners and sponsored search ad products. As an early member of the team that built and scaled the display ads product, he launched multiple successful A/B tests and worked on various targeting levers for advertisers. He has filed 10+ patents and delivered key product improvements by balancing inputs from different stakeholders across multiple projects of significant complexity and ambiguity such as retargeting, keyword recommendation, search ads ranking, etc., thus boosting revenue and other key metrics. Apart from his professional achievements, Ramasubramanian is also a skilled musician with 8 years of experience playing the flute in Carnatic music. He is a traveler at heart and loves exploring new places and meeting new people. He has published research in reputable conferences such as IEEE ICASSP, IEEE Big Data, and WWW - KMEcommerce, delivered keynote speeches at events like Deep Learning World 2022, and filed 15+ patents. Ramasubramanian is proficient in ML, Search, Data Scientist, Research Scientist, Deep Learning, NLP, and Big Data. He is a highly motivated individual who is passionate about building and deploying scalable machine learning models that personalize user experiences.