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Rashi Pal

Digital Strategy & Transformation | Higher Education Marketing

Contact Rashi

Education

mica the school of ideas

bhoj reddy college of engineering

Companies

middlesex university

gitam university

indian school of business

hdfc bank

jigserv digital

people interactive

general electric

Experience

12.4 Years

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Experience

Digital Project Manager

middlesex university | London, England, United Kingdom

2023 - Present

Deputy Director and Head Of Marketing

gitam university | Hyderabad Area, India

2020 - 2022

Head - Digital Marketing

indian school of business | Hyderabad Area, India

2018 - 2019

Head - Event Based Trigger Campaigns

hdfc bank | Mumbai Area, India

2016 - 2018

Senior Marketing Manager

hdfc bank | Mumbai Area, India

2016 - 2017

Account Manager

jigserv digital | Bandra, Mumbai

2013 - 2015

Online marketing intern

people interactive | Mumbai Area, India

2012 - 2012

Firmware Engineer

general electric | Hyderabad Area, India

2008 - 2011

Skills

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Account Management

Adobe Campaign

Advertising

Affiliate Marketing

analytics

architecture

Automation

BFSI marketing

Business Development

business development

Business Growth Strategies

Business-to-Business (B2B)

Campaign Management

Client Relations

Communication

Content Marketing

Content Strategy

Customer Acquisition

Customer Experience

Customer Lifecycle Management

Customer Relationship Management (CRM)

Customer Support

Design

Digital Marketing

Digital Media

Digital media

digital media planning

Digital Strategy

Direct Marketing

Education

Email Marketing

Go-to-market Strategy

Google Ads

Google Adwords

Google Adwords Professional

Google Analytics

Integration

Key Account Management

Lead Generation

LESS

marketing

Marketing Automation

Marketing Communications

marketing communications

Marketing Strategy

marketing strategy

Media Planning

Multivariate Testing

Negotiation

Omni-Channel Marketing

Online Advertising

Online Marketing

operations

Performance Marketing

Programmatic Media Buying

Project Delivery

Recruiting

Relationship Building

Sales

Salesforce

Salesforce Marketing Cloud

salesforce marketing cloud

Salesforce Sales Cloud

Salesforce.com

Search Engine Optimization (SEO)

SEM

Social Media

social media

Social Media Marketing

strategy

Team Management

test

testing

Unica Campaign

User Acquisition

website development

Contact Details

Email (Verified)

rasXXXXXXXXXXXXXXom

Mobile Number

+44XXXXXXXXX13

Education

mica the school of ideas

PGDM

2011 - 2013

bhoj reddy college of engineering

Bachelor of Technology - BTech

2004 - 2008

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