About

Ravinder Kumar is a seasoned E-Commerce and Digital Marketing Professional with over 7 years of experience in Search Engine Marketing (SEM) and expertise in paid and organic search marketing. He is proficient in managing AdWords accounts in a strategic way to ensure high ROI and has worked on big budget projects of companies in both agency and in-house environments. Ravinder has worked closely and effectively with all levels of management to satisfy project and productivity goals. Ravinder has a detailed understanding of various online marketing tools such as AdWords, Analytics, Webmaster, MCC, Keyword Planner, Ad Preview Tool, AdWords Editor, My Business, Trend, Tag Manager, etc. He also has a strong comprehension of web usability, landing page testing, website design, and quantitative skills. Ravinder's working knowledge of professional IT tools such as MS Office, Dreamviewer, Photoshop, HTML, Css cPanel, Filezilla, VMware, Team Viewer, etc. further adds to his digital marketing expertise. Currently working as a Digital Marketing Executive at inv home, Ravinder has previously worked as an SEO, SMO, SEM Executive with Address Home Retail Private Limited for 3.6 years. He has experience in keyword research, competitor analysis, site structure check, navigation check, checking keyword density, meta tag creation, H1, H2, and H3 tags, alt tags, Google Analytics, Google Webmaster, Bing Webmaster Account Setup, Robots file Creation, XML Sitemap Creation, Google Local/ Maps Registration, broken link check, blog setup, PDF creation, PPT creation, info graphic creation, and core knowledge of off-page optimization. Ravinder's social media optimization and online reputation management skills add value to his digital marketing portfolio. Ravinder's education background includes an MBA.IT in Online Marketing from Swami Vivekananda Subharti University, Meerut. He is also a Google Adwords Certified Professional and has expertise in directing large scope, multi-million dollar budget campaigns, extending across many industries, from conception to execution. Ravinder has conducted keyword research, PPC budget forecasting, and recommended keyword selection for campaigns. He has also reviewed and provided analysis on PPC landing pages, written PPC advertising copy, and set up PPC campaigns and tracking in various search engine interfaces. Ravinder is skilled in monitoring and managing multiple client campaigns through third-party campaign management software such as Google Analytics. Ravinder's tech stack includes search, research scientist, test, and web. With his relevant