About

Reaa Saxena is an entrepreneurial data science analyst and marketing strategist currently working at McKinsey & Company as a Capabilities and Insights Analyst for Marketing and Sales. With 3.35 years of relevant experience, Reaa has a demonstrated history of delivering actionable insights to solve business challenges using statistical analysis, modeling techniques, and visualization techniques. Reaa is highly skilled in programming languages such as Python and R, data manipulation using SQL, and data visualization tools like Tableau and Microsoft Excel. She is also proficient in machine learning and deep learning modules. Her expertise in these areas has enabled her to deliver high-impact solutions to retail clients in the marketing and sales domain. Prior to her current position at McKinsey, Reaa worked at Piramal Group as a Manager for Business Analytics. Here, she boosted the e-commerce standing of legacy products as well as new launches through targeted advertising based on extensive analysis of keywords and placements across multiple performance indicators. She also automated reports and presentations using Python, saving 200+ manual hours per month. Reaa also has experience working as a Summer Intern at Microsoft, where she developed a specialized product recommendation tool for Azure that optimized time and manual iterations invested in selecting the best product variant by thousands of stakeholders. Reaa holds a Bachelor's Degree in Electrical and Electronics Engineering and a Master's Degree in Physics from Birla Institute of Technology and Science, Pilani. She also completed her Science degree from Delhi Public School Noida. Reaa's tech stack includes Python, SQL, AI, Deep Learning, ML, Data Scientist, and Azure.