About

Richa Sharma is an experienced Marketing Manager with a proven track record of working in the banking industry. She is skilled in Corporate Social Responsibility, Event Management, Media Buying, Corporate Communications, and Above the Line. Richa is a strong media and communication professional with a Master of Business Administration (M.B.A.) focused on PGP Management (Marketing majors) from Indian Institute of Management, Udaipur. Currently, Richa is the Co-Founder of curryit, where she leads multi-channel communications including ATL & BTL campaigns, events, and media engagements. She manages the media-buying agency and drives B2B Marketing for critical business units including MNC and Government Banking. Richa has also worked directly with the MD & CEO on strategic projects & events in India & abroad. She has worked with the CSR team on strategic projects related to livelihood security, skilling & sustainability. Previously, Richa has worked as a Director at Bertelsmann India Investments, where she led content, digital and performance marketing. She spearheaded product development, launch, and performance tracking and worked with agencies and partners. She also managed project management for flagship properties and anchor events, outlined the PR & communication policy and strategy for the company, owned the marketing P&L, and developed the CSR strategy and policy for Bertelsmann Group's Corporate Responsibility in India. Richa also worked as an Assistant Vice President- Marketing & Corporate Communications at Yes Bank, where she led multi-channel communications including ATL & BTL campaigns, events, and media engagements. She managed relationships with Industry Chambers, Government, Embassies, public policy institutes, and increased leadership chair-representation in Industry Chambers by 200%. She also drove B2B Marketing for critical business units including MNC and Government Banking and worked directly with the MD & CEO on strategic projects & events in India & abroad. She worked with the CSR team on strategic projects related to livelihood security, skilling & sustainability. Richa has a Bachelor’s Degree in Computer Science from Maharshi Dayanand University and completed her High School from Delhi Public School. She has 10.69 years of relevant experience.