About

Ridhima Kapoor is an accomplished Developer Marketing Manager at Amazon Web Services (AWS), with over 9 years of experience in B2B and B2C marketing. She has been awarded as the 'Top 50 Most Influential Content Marketing Professionals' by World Marketing Congress in 2018. In her current role, she is responsible for helping developers across India and South Asia to scale their businesses using AWS services. Prior to joining AWS, Ridhima helped app and game developers to scale their businesses on Google Play, Google Chrome, and Android. Ridhima is a versatile marketing professional who has worked with both global brands and start-ups across the tech industry. She has a unique ability to blend traditional marketing methods with new digital initiatives for a holistic 360-degree marketing landscape. She is a go-getter who is always hungry for new challenges and can thrive both as a team player or in a self-starter, fast-paced, and changing environment. Ridhima is passionate about digitization of different aspects of business like consumer & market insights, product innovations, brand building, customer acquisitions, building communities & word of mouth through brand advocates. She possesses a wide range of hard skills, including Developer Marketing, Marketing Strategy, Data Analytics, B2B Marketing, B2C Marketing, Content Marketing, Event Management, Project Management, Vendor Management, User Acquisition, App Store Optimization, Brand Partnerships, and eSports Marketing. Additionally, she has a set of soft skills, including Communication Skills, Work Ethics, Self-motivated, Self-disciplined, Creative, Emotional Intelligence, Teamwork, Problem Solving, and Adaptability. At Amazon Web Services, Ridhima is responsible for building and executing strong marketing plans to launch new products and drive awareness of AWS services. She works with product and global marketing teams to distill key functionality and benefits for new features and domains into core product marketing messages. She also crafts compelling audience-specific messages and content to fuel AWS digital marketing engine. Ridhima drives demand for in-person and virtual events, and she is driving innovation in audience experiences and partnering with social engines and community influencers to scale the message, awareness, and adoption. She is also responsible for creating, developing, managing, and leading the successful execution of the cross-functional enablement programs in conjunction with technical evangelists, product management, solutions architects, and engineering. She acquires leads through channels including paid and organic search, display advertising, affiliate marketing, social media,