About

Rishabh Yadav is a Senior Product Manager at Reliance Retail, with over 3 years of experience in Digital Payments, Digital Marketing, Product Management, Customer Lifecycle Management, Strategic Partnership & Alliances, OTT, Data Analysis, and Market Research. He is a Marketing Professional with an MBA degree from the Indian Institute of Management, Ahmedabad, where he focused on Marketing/Marketing Management. Rishabh is a highly motivated individual with a 99.99 percentile score in the Common Admission Test (CAT). In his current role at Reliance, Rishabh is responsible for managing the product lifecycle, from ideation to launch, for various digital payment products. He is also responsible for developing and implementing strategies for customer retention and revenue enhancement, as well as managing strategic partnerships and alliances. Prior to Reliance, Rishabh worked as a Product Marketing Manager at Tata, where he was responsible for customer lifecycle management and subscriber experience. He was also responsible for developing alternate sales channels for the growth of subscribers and drawing insights from subscriber behavior and data analytics. Rishabh's experience also includes a summer internship at Coca-Cola, where he helped design the launch strategy of Vio and Fuze (Flavored Milk and Ice Tea products) in the Modern Trade Channels across entire South India. He generated an upturn in sales by 67% and conducted quantitative and qualitative market research by analyzing data of 50k customers in Karnataka Circle. Rishabh's education includes an MBA from Indian Institute of Management, Ahmedabad, and a Bachelor of Technology in Petroleum Engineering from the University of Petroleum and Energy Studies. He also completed his intermediate studies in Science from St. Francis Convent School, Bareilly. Rishabh is a highly skilled professional with expertise in product management, research, and search. He has 4.78 years of relevant experience and is passionate about creating innovative products that solve real-world problems.