About

Ritika Mohnot is a seasoned Digital Analytics, Insights, and Experimentation professional with over 13 years of experience in the industry. She has a proven track record of using data to drive business decisions and improve customer experiences. Currently, she serves as the Global Experience Insights & Analytics Director at Nike, where she leads a team of experts in analyzing and optimizing customer experiences across the globe. Ritika's specialties include Data Analytics, A/B Testing, Machine Learning, Business Planning, and Predictive Analytics. She has extensive experience in using these tools to drive growth and improve customer satisfaction. Her expertise in A/B testing has helped her to identify key insights and optimize customer journeys on Nike's North America Digital Commerce platform. In her previous roles at Nike, Ritika served as the A/B Testing Insights Lead and Experience Science Analytics Manager for North America Nike.com Optimization and Consumer Friction Analytics. These roles allowed her to develop a deep understanding of Nike's digital ecosystem and customer behavior. She leveraged this knowledge to design and execute experiments that improved conversion rates and overall customer satisfaction. Ritika holds a BTech in Civil Engineering from the Indian Institute of Technology, Bombay, and completed a Summer Internship in Transportation Research Group at Wayne State University. Her technical skills include expertise in testing and machine learning. Overall, Ritika is a highly skilled digital analytics professional with a passion for using data to drive business growth. Her experience at Nike and other top-tier organizations has provided her with a unique perspective on how to optimize customer experiences and drive business results.